I was recently sent a link to this super-smart sounding new Volvo XC40 campaign featuring pregnant women and I was thrilled.
Ask a mom how she tackles motherhood today and she’ll probably mention efficiencies. It’s not like she got the title CHO (Chief Household Officer) for nothing.
Women’s earnings and economic contributions to their families continue to grow in importance, and black women in particular tend to take on a huge amount of their households’ financial burden.
If your marketing targets moms, then what you don’t know could hurt your bottom line.
Women spend years trying to avoid getting “knocked up.” Thanks to shows like MTV’s 16 and Pregnant, my generation was scared shitless of becoming a teen-mom statistic.
I’ll be honest, I don’t love most “social experiment” commercials. I don’t love them because I often feel like they’re pandering.
I hit the big “5-0” this year. In the 6-month lead-up to the birthday, a continuous stream of pressure came from my mom friends to do something EPIC.