Making lists is a lifestyle shift
Ask a mom how she tackles motherhood today and she’ll probably mention efficiencies. It’s not like she got the title CHO (Chief Household Officer) for nothing. Understanding the shifts in women’s lives from pre-child to parent is an important thing for marketers to acknowledge. According to recent reports by Mintel, women feel a shift in their lifestyle more acutely than men after having a child. No matter the amount of preparation, insanity ensues once their child arrives. Managing their time becomes a priority, so they start to adopt new behaviors to survive the hectic nature of new motherhood. Things like making a grocery list, meal planning, coupon clipping, and making schedules are all behaviors that marketers could acknowledge and help them create efficiencies.