Real Moms > Super Moms
Authenticity is paramount for brands that want to cut through the content clutter and mean something to consumers. Brands out of touch with the trials and daily wins of modern mom face irrelevance. In fact, 7 out of 10 moms say that it’s important for brands to get what it’s like to be a mom. Seeing “super moms” push strollers in high heels and vacuum their ultra-clean homes in full makeup may at one point have been aspirational. Now, it’s just an annoying and unrealistic standard.