Winning With Convenient Coupons

 
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Hyper-targeting moms is difficult enough for marketers. So giving them an incentive to try your product based on context — not just content — is more important than ever. “Geofencing” them with coupons is not as invasive as most marketers think. Putting moms in control of their own shopping with money-saving utilities can spur loyalty with a superior retail experience.

Source:
Nielsen