PUT DOWN THE MINIVAN KEYS. STEP AWAY FROM THE YOGA PANTS. MOMS DON’T JUST MAKE MOST OF THE PURCHASES, WE DEFY STEREOTYPES. LET’S DISCUSS WHO GETS THAT, AND WHO DOESN’T. AS BOTH MOMS AND MARKETERS OURSELVES.
Once upon a time, Annie’s Homegrown made a television commercial that looked like it climbed right out of my 3-year-old’s bedtime ritual of reading four books, drinking one hot chocolate, drinking one glass of water, 30 minutes of negotiating for another book, a semi-meltdown involving teeth brushing, more book negotiations, one more book, a song, another song, and finally the sweet sound of toddler snores.
Having a child leads to many lifestyle changes for parents, from decreases in “me” time to variations in spending habits. These changes are more drastic for new parents who are shifting their schedules to accommodate their new baby, working in early a.m. feedings and earlier mornings.
Judgment knows no bounds when it comes to motherhood. It’s piled on by friends, family, other moms and even strangers — because of course the random lady in the grocery line needs to remind mom that “breast milk is healthier” when she sees her cart stacked with formula.
Did you really think you could tame the stay-at-home mom? While you blinked, modern moms everywhere stepped outside their kitchens (and their comfort zones) to cross over to a category yet to be defined.