If your marketing targets moms, then what you don’t know could hurt your bottom line.
Women spend years trying to avoid getting “knocked up.” Thanks to shows like MTV’s 16 and Pregnant, my generation was scared shitless of becoming a teen-mom statistic.
I’ll be honest, I don’t love most “social experiment” commercials. I don’t love them because I often feel like they’re pandering.
I hit the big “5-0” this year. In the 6-month lead-up to the birthday, a continuous stream of pressure came from my mom friends to do something EPIC.
Studies show that a more mobile web has enabled deeper engagement through video within micro-moments of Mom’s day.
A surefire way to get a new mom (or not-so-new mom, for that matter) passionate is to bring up the subject of breastfeeding.